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Geographic Atrophy Website
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About the Project
With a new product coming to market in the coming months, our clients turned to us to create a patient-focused, educational website. The goal of this website was to properly equip patients and caregivers with information about Geographic Atrophy and inform them of a new, FDA-approved treatment option that would soon be available to them.
The Challenge
When designing this website, our main challenge was creating a website that perfectly balanced the unique needs of our target users. Given this disease state, we knew we needed to ensure that accessibility was at the forefront of our design. Additionally, with the feedback we heard from patients, we also know that they were hoping for a site that was engaging and communicated a very complex disease state in a way that was simplified and approachable.
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The Process
Discover
The first step to approaching this redesign thoughtfully was to gather insights to guide our work. We began with patient and stakeholder interviews to better understand the needs of our users, our clients, and how the needs of each compared. After hearing the wants and needs from our users and clients, we began doing competitive analysis of similar products in the space to understand the best way to stand-out against competitors.
Define
Once we completed our discovery phase, we presented our findings and defined the overall UX strategy of the website to our clients. During this phase, we were able to align on the best path forward with key stakeholders illustrated through a UX design brief. In this brief we included details such as target users, user goals, business goals, and success metrics. Aligning on this brief allowed us to move forward into the design phase in lock-step with our clients, and assurance that we were meeting the needs of our users.
Design
The work completed in the discover and define phases allowed us to seamlessly move into design. With the findings outlined in the brief, we thought through the information architecture and elements of the site to best meet the goals of our users and clients. In addition, we also knew that we were on a tight timeline and wanted to create components that were easily reusable across the site to help accelerate development.
With all of these factors in mind, we began creating high-fidelity wireframes and prototypes to share with our clients. We worked closely with other team members such as copywriters to map out content and also began to think through simply ways we could engage our users such as incorporating microinteractions and various interactive elements.
Results
Once the design phase completed, we handed off files and functional annotations to the development team to begin building the site. Throughout the weeks, we reviewed rounds of staging links and provided feedback along the way. We kept an open line of communication to efficiently reach our launch date and also ran accessibility testing to confirm all aspects of the site passed accessibility guidelines. The site successfully launched by our planned date and is currently viewable at https://askaboutga.com/!
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